BY ELORA is an online luxury retailer of Indian and ethnic inspired clothing servicing global clientele. Our collection showcases the work of leading and emerging contemporary designers, with an emphasis on delivering a refined selection and a personal experience.

We focus on quality and innovation and our commitment to is to constructing a unique and considered point of view that reflects a sophisticated and intelligent aesthetic to our edit. We understand beauty arises through contrast, and the juxtaposition of different fabrics, styles and centuries old techniques. Our careful selection ensures these elements strike the perfect balance between traditional charm with a modern edge. BY ELORA places individuality and timelessness as key factors in our aesthetic.

In addition to our online store, our bespoke bridal and event services allows our stylist together with our client to create a custom design and style to ensure every customer is able to find a look for every occasion that is specific, sophisticated and unique for special occasions.